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More Marketing Service firms in the news

Posted by: admin 13 years, 7 months ago

Dark Reading is reporting that Best Buy has suffered a second loss of customer data - e-mail addresses - through another vendor (not Epsilon).  

I feel for these email service providers because their situation is complex.  They have a lot of customers and users; some users have multiple accounts (they probably work with marketing agencies that manage multiple clients on a single service); their customers and users may not want any additional security.

Fortunately for email marketers at least 2 factor authentication is getting easier and less expensive.   You can get started with WiKID for just $240 per year plus hardware/hosting costs.  Your expenses would only grow with new users. 

The tricky part can be working with agencies that handle multiple accounts.    I know of one situation where a user at an agency was compromised, resulting in the loss of data at an email marketing firm for multiple companies. 

If your application supports this type of authorization, then great.  If not, what do you do?  WiKID can help here too.  Our use of asymmetric encryption allows the WiKID token to basically perform federation at the token level. This means that the agency power-user can have multiple identities on one token.  

It should be abundantly clear that outsourcing services will need to upgrade their security.  2-factor authentication will indubitably be a 'check-box' requirement to be an out-source option for large companies.

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