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buyability-and-usability

Today we turned on online purchasing for WiKID Strong Authentication licenses. It is a bit of an experiment in "buyability". A big hat tip to Dharmesh Shah's post on Usability vs. Buyability to clarify this point for me. We had focused on ease of use. We have provided ASP scripts that automate the two-factor roll-out process, for example and have an incredibly easy to use Web-interface on the WiKID server (IMHO - another hat tip to Brian Dame ;). We have attempted to take the risk out of buying WiKID by having an open-source version and by having a trial version of the commercial server available for download from the extranet. And we have set up a way to test the WiKID two-factor tokens without even providing an email address.

We have also made our pricing very transparent which I think is very usual for two-factor authentication products.

Now we have added online ordering. Hopefully, this will further eliminate friction and transaction costs and will appeal to smaller companies looking for an easy solution as well as larger companies looking for a quick pilot. I wish the comment spam issue was solved, because I would really like feedback on this idea. Feel free to email me at nowen at wikidsystems.com if you like.

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